Definition
A trademark is a sign, such as a brand name or logo, that identifies the source of goods or services and distinguishes them from competitors.
Why It Matters Legally
Trademarks protect brand identity and customer goodwill, complementing patents that protect technology. Many businesses need both to fully protect their products in the market.
Example Use Case
A company registers its brand name as a trademark to stop competitors from using a confusingly similar name on similar products.
Have a question about this?
Talk to a patent attorney about your situation. Start your free consult